Beyond the pitch: S01E01

The Scarcity Weapon: How Wimbledon’s Strategy of Refusal Generates $124M in Sponsor Revenue.

Most sports properties think more sponsors equals more money. Wimbledon proves the opposite.

With just 17 partners, they generate $124 million in sponsorship revenue while comparable tournaments with 50 plus partners make less per deal. Their secret? Treating scarcity like a weapon.

In this episode, I break down the Wimbledon commercial playbook: how they turned the all white dress code into a revenue multiplier, why Barclays pays 5.5x more than HSBC did for the same assets, and what happens when you optimize for value instead of volume.

This isn't about tennis. It's about what constraint, discipline, and strategic refusal can do for any business building partnerships.